AI Product Designer
4+ years. 100,000+ users.

Specialising in AI automation and enterprise UX.
40% less developer dependency · 35% faster resolutions.

Open to new roles. Based in Delhi, India. Open to relocate 🌍

Gamified learning & development | B2B SaaS

I cut a 4-hour manual creation setup down to minutes

I designed a flow that lets training managers set up a new league automatically — instead of building it manually. This cut setup time from hours to minutes and helped trainees win 25% more often.

Empathize

Ideate

Prototype

Validate

+40%

Faster league creation

Vs. 4 hour manual process

-50%

Less time per setup

for training managers,

every league

+25%

Higher trainee winrate

after switching to the new flow

1huddle | Shipped feature

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Leena AI | Shipped feature

Agentic AI workflow | B2B SaaS

I designed the agent that acts for employees and the system HR uses to configure it

Designed both halves of an agentic HR platform: an assistant that executes multi-system requests for employees with full transparency and reversibility, and a no-code builder that lets HR admins describe a process in plain language, watch it decompose into a structured workflow, test it against real data, and launch it live — no engineering required

Empathize

Ideate

Prototype

Validate

-70%

Manual ticket reduced

for tasks

10 mins

From plain-language description to a live running process

0 code

Required for HR to configure and launch a process

Premium UX Template for Framer

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

E-commerce Website Redesign

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

I built freelancers a system that won their lost money back

Freelancers switch between too many tools, so tracked hours get missed — and missed hours never get billed. I built one system that captures work automatically, as it happens.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Premium UX Template for Framer

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

I built freelancers a system that won their lost money back

Freelancers switch between too many tools, so tracked hours get missed — and missed hours never get billed. I built one system that captures work automatically, as it happens.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Gamified learning & development | B2B SaaS

I turned UI built from scratch into one shared system

Every team was building UI from scratch, so screens looked and worked differently across mobile and web. I standardized style guides, components, and patterns into one shared system.

Planning

Identification

Creation

Usability testing

+70%

Faster component creation

vs. building UI from scratch each time

-65%

Shorter design reviews

per feature, thanks to reusable components

+60%

Better cross-team collaboration

once teams shared the same system

1huddle | Shipped | Design system

Premium UX Template for Framer

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Leena AI | Shipped | Redesign

HR helpdesk | B2B SaaS

I stopped a bulk upload from being able to wipe every live SLA policy

Every bulk upload replaced the entire policy list — miss one row in your CSV, and that policy silently disappeared. I built a fix that validates first and only appends.

Empathize

Ideate

Prototype

Validate

-16%

Faster policy setup

vs. manual configuration

+24%

Higher bulk-import adoption

once uploads stopped being destructive

-15%

Fewer accidental overwrites

caught in review, before anything went live

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Product concept | MVP

Spot booking | B2C

I cut a hours queue at Ram temple down to a 3-min booking


Devotees had no way to reserve a visit slot — every trip meant showing up and waiting in an unpredictable line. I built a booking flow that lets them pick a time in advance.

Empathize

Ideate

Prototype

Validate

+20%

Booking completion

Vs. walk-in process

3 mins

Average booking time

Vs. walk-in process

26%

Higher check-in success

Vs. walk-in process

Premium UX Template for Framer

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Meesho | Redesign

First time shoppers | B2C

I turned confused first-time visitors into confident, first-time buyers

New e-commerce users had no idea how to shop online, doubted product quality, and hit a home page repeating the same sale twice. I designed a skippable guided tour and live shopping as a new discovery layer

Empathize

Ideate

Prototype

Validate

⬆️

User engagement

richer UI content and interactions for existing users

User base (first-time users)

guided tour directly addresses onboarding pain points

⬆️

User base (accessibility)

clearer UI hierarchy makes the app usable by more people

⬆️

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

Gamified learning & development | B2B SaaS

Increased user engagement by replacing fixed game assignment with a shop to choose from.

Trainees only ever played the games assigned to them — no choice, no variety, and engagement flattened over time. I built Game Shop, a catalog they could browse and choose from themselves.

Planning

Identification

Creation

Usability testing

+30%

Higher engagement

vs. assigned-only games

+25%

More knowledge retained

per game played

+20%

Higher win rate

after switching to Game Shop

1huddle | Shipped | Feature

Premium UX Template for Framer

Product concept | MVP | HTML development

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

simplified, so setup doesn't get skipped

4 to 1

Consolidated workflow

so hours stop slipping through the cracks

3

AI-assisted actions

to catch work before it goes untracked

CV employment

UI-UX designer

2020

Navyug Infosolutions

  • News media end-to-end interface design from scratch in vernacular languages

  • Mobile responsive design

  • 0 to 1 UI design flows

  • Education and funding interface UI design

  • Internal stakeholder management

  • Direct client interactions and handling

  • Design handoffs and reviews

UI-UX designer

2021 - 2023

Codewalla

  • Heuristic evaluation improvement on top web & mobile flows

  • Problem solving

  • Conducted UX research via sales team client interviews

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Led design systems creation from scratch

  • Design collaboration within a 7–8 person design team.

  • Presented designs to CEO for direct feedback

  • Contributed on marketing website designs

  • Design refinement session with engineering and QA team

  • Worked with technical constraints

UX designer

2024 - 2025

Data Safeguard Inc.

  • Defined design systems from 0-1

  • Designed Mobile SDK from 0-1

  • Interface design

  • Stakeholder management

  • Led end-to-end design

  • UX design

  • Collaborated with multiple product managers in India and US

  • Design showcase to subject matter expert

  • Design-engineering feasibility checks

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Contributed on product problem space

  • Interaction design

  • End to end user flow

  • User survey & interview

  • Data metrics

  • Process optimization

  • Stakeholder management

  • Presentation

  • Co-moderated co-pilot requirement workshop

  • Improved accessibility (WCAG)

  • Design initiatives contributed on product roadmap

  • Improved major end-to-end flows "raise ticket" & "ticket form" in ticket system

  • Design-engineering sync for feasibility

  • Internal stakeholders feedback - sales engineering, pre-sales, solution consultant, CSM

  • Contributed to global design system

  • Brought consistency at scale

  • Reviewed and guided junior & fellow designers work

CV employment

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

UI-UX designer

2020

Navyug Infosolutions

  • News media end-to-end interface design from scratch in vernacular languages

  • Mobile responsive design

  • 0 to 1 UI design flows

  • Education and funding interface UI design

  • Internal stakeholder management

  • Direct client interactions and handling

  • Design handoffs and reviews

UI-UX designer

2021 - 2023

Codewalla

  • Heuristic evaluation improvement on top web & mobile flows

  • Problem solving

  • Conducted UX research via sales team client interviews

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Led design systems creation from scratch

  • Design collaboration within a 7–8 person design team.

  • Presented designs to CEO for direct feedback

  • Contributed on marketing website designs

  • Design refinement session with engineering and QA team

  • Worked with technical constraints

UX designer

2024 - 2025

Data Safeguard Inc.

  • Defined design systems from 0-1

  • Designed Mobile SDK from 0-1

  • Interface design

  • Stakeholder management

  • Led end-to-end design

  • UX design

  • Collaborated with multiple product managers in India and US

  • Design showcase to subject matter expert

  • Design-engineering feasibility checks

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Contributed on product problem space

  • Interaction design

  • End to end user flow

  • User survey & interview

  • Data metrics

  • Process optimization

  • Stakeholder management

  • Presentation

  • Co-moderated co-pilot requirement workshop

  • Improved accessibility (WCAG)

  • Design initiatives contributed on product roadmap

  • Improved major end-to-end flows "raise ticket" & "ticket form" in ticket system

  • Design-engineering sync for feasibility

  • Internal stakeholders feedback - sales engineering, pre-sales, solution consultant, CSM

  • Contributed to global design system

  • Brought consistency at scale

  • Reviewed and guided junior & fellow designers work

CV employment

UI-UX designer

2020

Navyug Infosolutions

  • News media end-to-end interface design from scratch in vernacular languages

  • Mobile responsive design

  • 0 to 1 UI design flows

  • Education and funding interface UI design

  • Internal stakeholder management

  • Direct client interactions and handling

  • Design handoffs and reviews

UI-UX designer

2021 - 2023

Codewalla

  • Heuristic evaluation improvement on top web & mobile flows

  • Problem solving

  • Conducted UX research via sales team client interviews

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Led design systems creation from scratch

  • Design collaboration within a 7–8 person design team.

  • Presented designs to CEO for direct feedback

  • Contributed on marketing website designs

  • Design refinement session with engineering and QA team

  • Worked with technical constraints

UX designer

2024 - 2025

Data Safeguard Inc.

  • Defined design systems from 0-1

  • Designed Mobile SDK from 0-1

  • Interface design

  • Stakeholder management

  • Led end-to-end design

  • UX design

  • Collaborated with multiple product managers in India and US

  • Design showcase to subject matter expert

  • Design-engineering feasibility checks

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Contributed on product problem space

  • Interaction design

  • End to end user flow

  • User survey & interview

  • Data metrics

  • Process optimization

  • Stakeholder management

  • Presentation

  • Co-moderated co-pilot requirement workshop

  • Improved accessibility (WCAG)

  • Design initiatives contributed on product roadmap

  • Improved major end-to-end flows "raise ticket" & "ticket form" in ticket system

  • Design-engineering sync for feasibility

  • Internal stakeholders feedback - sales engineering, pre-sales, solution consultant, CSM

  • Contributed to global design system

  • Brought consistency at scale

  • Reviewed and guided junior & fellow designers work

AI playground

"I changed Claude's visual output to have POV."

Industries I have worked with

Industries I have worked with

Industries I have worked with

AI agent workflows

AI agent workflows

Coversational virtual assistant

Coversational virtual assistant

Helpdesk management

Helpdesk management

Onboarding & off boarding management

Onboarding & off boarding management

Learning management system

Learning management system

Consumer educational games

Consumer educational games

Data privacy

Data privacy

Event booking marketplace

Event booking marketplace

News media

News media

E-commerce

E-commerce

Healthcare

Healthcare

Knowledge management

Knowledge management

Survey data

Survey data

+ More

+ More

About life 🧡

"White space is to be regarded as an active element, not a passive background."

Jan Tschichold

Designer

A problem well stated is a problem half

solved

Unknown

As a designer I have to think enough so the user doesn't have to think!

Unknown

7x

Data matters

Unknown

© Richa Srivastava 2026

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© Richa Srivastava 2026