Richa Srivastava

Work

Creative

Resume

Richa Srivastava

Work

Creative

Resume

Redesigning

Sho

ping

"About" the project

Goal

Increase user engagement

Challenge

Make shopping accessible for "first time e-commerce users "

Opportunity

Enhance the existing experience

Why this project?

My curiosity in e-commerce and passion for shopping led me to know more about 'Meesho'.
Their ambition to cater to a larger audience made me think about how it could be possible.
And to challenge myself, I thought about how I can make an impact on an already established product.

"Understanding" Meesho

Meesho sell products from a wide range of different suppliers.

"First time e-commerce users" problems

From a YT video, a Meesho stakeholder shared their goal of catering to first-time e-commerce users, so I picked this problem area to solve for.

"Current" flow

I chose this flow because the onboarding and landing on the home page are crucial for first-time users.

"Identifying problems/opportunities" in current flow

Researching "competitors"

Engaging in research has presented numerous opportunities to improve meesho app and elevate the user experience

Watch, chat live demo of apparel

Bazar with attractive vibrant colours

Decent look

Variety of product images + video

Aamzon bazaar ( starts 99 )

Enough contrast in images

Full research

"Prioritizing" ideas

"Enhancing" flow

1
Designed a new splash screen featuring authentic products
2
Aiming to deliver an impactful first impression to users
3
Incorporated the Meesho logo and a tagline highlighting the USP
1. Introduced cirles and colors to sybolize the diversity of language speakers
2. Interactive element that follows language selection aims to bring a smile to users fostering an enjoyable experience
1. Featured compelling copy to understand users purchasing preferences for better catering
2. Vibrant colored categories are accompanied by a skip option to offer users flexibility
3. Floating categories to enhance user enegagement
1. Assisting novice users by highlighting features and providing supportive nudges, each accompanied by a clear message
2. Users have the option to close this prompts for freedom
3. Also being informed of the no. of steps remaining in the guidance process
4. A next CTA to allow users to swiftly process through the guidance
1. Beginning form the top, emphasized location and search features using consistent icons and a clear visual hierarchy
2. Moving down vibrant category aims to attract users attention
3. Prominent thumbnail showcases current sales and leverages ongoing IPl matches to both excite users and drive sales
4. Live shopping offering diverse content and introducing another valuable feature for users to explore
1. Within live shopping viewer count instills trust with users
2. Seller rating is prominently displayed to swiftly communicate another crucial info
3. Beneath in the shop tab the ongoing live product takes center stage, allowing users to effortlessly add to cart and purchase while accessing relevant product information